Zappos Uses Pinterest To Personalize Consumer Recommendations

By  |  August 29, 2012
 | 

Online shoe and apparel retailer Zappos has launched “PinPointing,” a web page that uses what consumers have “pinned” on Pinterest to create personalized recommendations.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    PinPointing uses an algorithm to match keywords a consumer shares to specific Zappos products, reports Internet Retailer.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Read the full story here.


    See More In: