NBC Universal, American Express Partner For TV Commerce Project

By  |  November 8, 2012
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NBC Universal and American Express have partnered on a project that will allow consumers to make purchases “inspired by” TV programs from their mobile devices while those programs are airing, reports The eTail Blog.

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    American Express card members will be able to receive $35 back when they use a card synced with Twitter or Facebook to make a purchase during the program. DailyCandy and Zeebox are also involved with the project.  

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