The European Commission is famous for its strict and sometimes over-protective regulation. This time the European Association of E-commerce has taken on the regulatory giant to contest new measures intended to protect EU consumers. The European association was created in June 2012 and groups national e-commerce federations from France, Belgium, Finland, Denmark, Italy, Sweden, Norway and The Netherlands.
The association is protesting against two particular points which protect the customer in case they need to return an unwanted purchase. These two rules are being judged over-protective of customers and according to e-retailers present an extraordinary cost which is counter-productive. The group of e-retailer representatives is supporting its official contestation with the role e-commerce plays in the EU’s dwarfing growth. They have reminded the EC of its recently published Digital Agenda for Europe, which highlights the essential role of the online economy in getting Europe out its crisis. It is a key sector, the report underlines.
While the association is a strong lobby in the European Union, it might need the help of e-retail giants Germany and UK, which have not joined the e-commerce Association and could really have an impact on the continent’s online economy.
