Price-Matching Pitfalls: Best Buy Loses $65,000 In One Day

By  |  January 6, 2013
 | 

Best Buy lost $65,000 in one day by matching Walmart’s iPhone 5 discount on December 15, 2012, according to All Things D.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Walmart began the day by offering the phone for $127 instead of $190 and by offering iPads for $399 instead of $499. Best Buy was obligated to match those prices through an advertised guarantee.

    Read the full story here.


    See More In: