In-Store Mobile Activity Rises In France

By  |  January 16, 2013
 | 

ComScore recently monitored French consumer’s smartphone activities while shopping. Consumers were monitored for a year and an increase was registered for a variety of activities.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The most popular activity by far – sending pictures of a phone to family or friends – increased by 35%, from 2.4 million users to 3.7 million users. Other activities that experiences large increases were researching product features and comparing prices which both experienced a 31% growth in 2012.


    See More In: