Weve has been keeping quiet since it changed its name from Project Oscar and its official launch after a lengthy EC enquiry. The mobile joint venture was initially formed by Vodafone, Everything Everywhere and Telefonica to launch NFC services in the UK, but has since shifted its focus to providing mobile marketing experiences.
After keeping quiet for the past few months the mobile consortium has finally shown the first signs of what’s to come in 2013. The group has signed a partnership with the Logic Group to develop a loyalty and coupon pilot.
The Logic Group and Weve technology collaboration will see the company designing and building the required central database infrastructure to support Weve’s first loyalty pilot. In addition, The Logic Group are also assisting Weve with business development activities around its loyalty services and are providing consultancy around the merchant EPoS environment.
The loyalty pilot will be delivered via a wallet, which is probably the biggest news from Weve. However, there is no further mention of the wallet from either Weve or Logic Group.
Commenting on the pilot, David Sear, CEO of Weve, simply said: “Part of our vision at Weve is to transform how the consumer can use loyalty on their mobile for their best advantage. That means having access to the cards they want to use at hand when they want to use them and understanding the benefits at that moment that using that particular loyalty programme can deliver.”
While this hints at some form of loyalty wallet, customers will have to wait until later in the year to see whether this wallet will include payments too.
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