Walmart Subsidiary Asda Makes Major eCommerce Investment

Asda, one of the largest grocery stores in the UK and a subsidiary of Walmart, is making plans to strengthen its eCommerce presence.

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    Asda is planning to invest about £700 million ($1.07 billion) in eCommerce developments, according to Internet Retailer. The investment will lead to an increase in employment opportunity, creating up to 2,500 jobs within its supply chain, eCommerce, and redevelopment departments.

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    Asda also revealed that they will put an undisclosed amount of cash towards further advancing their current “click-and-collect” program. Through this program, Asda customers are able to order and pay for groceries and items online and schedule a time for delivery. Asda will also expand the click-and-collect program, making it available throughout 568 stores across the country. The service is currently only available at select locations.

    “By focusing on their needs through accelerating our investment in the technology and infrastructure to make shopping more convenient, customers can shop for what they want when they want it,” said Andy Clarke, Asda CEO.

    Asda will also work on providing customers with increased product selection, allowing them order store brand clothing, George, and other merchandise. Internet Retailer estimates that Asda generated £997.1 million ($1.52 billion) in web sales in 2012.

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