Claire’s Launches eCommerce Site In Europe

By  |  April 28, 2013
 | 

Claire’s, an accessory retailer, has launched into the European market for the first time, reports RetailWeek. Claire’s currently can be delivered to over 180 countries around the world. The online site was launched in the UK last week and included a new mobile site that features the online boutique and a gift finder features. The site will also provide editorial content that will include ‘how-to’ videos and features showcasing new products. The company has plans to launch French and German sites before the end of 2013.

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    “Social media is now even more important and young girls are always on their phones or tablets, so we wanted to make sure we are part of their world, which is now mainly online,” said a spokeswoman for Claires, reports RetailWeek.

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