As part of its Series A funding, mobile small business solution LoyalBlocks – which allows merchants to create customized loyalty apps – announced that it has raised $9 million with the help of Gemini Israel Ventures, General Catalyst Partners and Founder Collective to advance its business further.
A press release for the company indicates it will use the funds to further develop its marketing platforms and U.S. operations.
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“The fact that 2 billion people will soon carry smartphones fundamentally changes the game for businesses trying to attract and retain customers,” General Catalyst’s Adam Valkin said in a statement. “What we’re seeing right now is just the tip of the iceberg.”
Valkin, along with two other investors, will join the company’s board of directors following the move.
Read the full press release here.
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