As part of its Series A funding, mobile small business solution LoyalBlocks – which allows merchants to create customized loyalty apps – announced that it has raised $9 million with the help of Gemini Israel Ventures, General Catalyst Partners and Founder Collective to advance its business further.
A press release for the company indicates it will use the funds to further develop its marketing platforms and U.S. operations.
“The fact that 2 billion people will soon carry smartphones fundamentally changes the game for businesses trying to attract and retain customers,” General Catalyst’s Adam Valkin said in a statement. “What we’re seeing right now is just the tip of the iceberg.”
Valkin, along with two other investors, will join the company’s board of directors following the move.