Juniper Research released a new report on Wednesday that predicts the value of mobile commerce transactions will rise to $3.2 trillion by 2017. This would be up substantially from the current figure of $1.5 trillion.
The researchers cautioned that mobile commerce would only reach this goal if more retailers optimized for mobile, a prospect upon which other recent reports have cast doubt on.
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“A significant minority of retailers have yet to optimize their sites for mobile,” the report authors wrote. “Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile channels to enhance customer relationships.”
For more details, read the full report synopsis here.
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