comScore: Europe’s Mobile Retail Audience Surges By 43 Percent

The number of European consumers who utilize mobile retail platforms has grown by 43 percent over the past year, a new comScore report found on October 21.

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    The study further uncovered that one out of every seven European smartphone users now engages in mobile purchasing. Twenty percent of mobile users in Europe accessed mobile-optimized websites to view products.

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    To learn more, read the full report from comScore here.

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