Boston, MA – November 5, 2013 – Long offered by processors as a way to help retailers cut costs, ACH systems are gaining renewed interest as merchants seek to offer new functionality to mobile users at the point of sale, including facilitating the immediate exchange of loyalty information at checkout.
PYMNTS.com’s newest Report Store report, ACH at the POS: Smartphones Helping Bring Real-Time Value To Merchants examines how the demands of increasingly mobile consumers are encouraging merchants to reexamine ACH payment solutions, and further illustrates the opportunities as well as the challenges inherent in this shift.
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“Historically, ACH-based POS payment services lacked a compelling enough offer to encourage widespread merchant and consumer participation,” writes report author and PYMNTS.com senior analyst Jeff Green. “The broad array of smartphones now used by more than half of U.S. American adults is helping to make it possible to overcome that dilemma by enabling merchants to offer apps that tie embedded ACH products with real-time rewards and SMS text offers to help boost customer loyalty.”
Highlights of this report include:
- A detailed history of past failed ACH-based payment models
- How ACH-based mobile payments could affect Merchant Customer Exchange (MCX) merchants
- What merchants must do to determine whether ACH-based mobile payments are right for them
- Why additional perks also are necessary to spur customer adoption.
Companies mentioned in this report include: MCX, Target, Dwolla, PayPal, Cumberland Farms, Heartland Payments, VeriFone and Debitman.
The report is 18 pages long and contains 6 charts. Click here to purchase a complete copy.
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