Abercrombie & Fitch Opts For Location-Based Mobile Approach

The new site allows customers to search for items via their mobile devices, both in and out of the store. Notably, they can see whether or not a nearby location has a certain product in stock.

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Consumers can look for items within a 75-mile radius of a town, city or state, the report noted.

To learn more about Abercrombie & Fitch’s omnichannel push, read the full story here.

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