Living Social’s Slipping Sales

The company reported that there was a 40 percent drop in revenue.

LivingSocial was once on a fast track to an initial public offering, but the company has announced a 40 percent drop in first-quarter revenue, according to the Wall Street Journal.

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    The company is currently restructuring to fulfill the daily deals demand. It will also focus more on smartphone and tablet customers through updated apps and a more flexible returns policy.

    According to Living Social, sales fell to $77 million from $108 million the year before. It did make a $177 million profit, but that may have been due to the $260 million sale of Groupon, according to WSJ.

     

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