Taxi apps in Brazil such as 99Taxis, Easy Taxi, TaxiBeat and Taxijá fight for corporate users. Having on-loaded 50k taxis, 99Taxis counts with corporate solution Voucher 99 and already has signed deals with 500 firms. The employee pays for the ride while taxi driver fills an e-coupon with the price of the ride. Analysts can follow taxi routes by GPS tracking online.
Taxi cooperators have about 600 cars and charge up to BRL 2k (USD 900) a month for subscription. The taxi apps scale is much larger and usually their business models include charging for a ride (if at all) and having extra incomes due to m-payments and publicity. Compared to traditional cooperatives, waiting times for the user are usually lower. Tallis Gomes, Easy Taxi CEO, affirms that apps present savings of 40 percent when compared to traditional vouchers. Easy Taxi and TaxiJá, apps register user’s credit card, and support cardless payments. 99Taxis uses PayPal OneClickBuy solution, which allows payments with a touch on the screen.
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