Pattern says the move will bolster its eCommerce acceleration platform technology, which helps brands more quickly get their products into eCommerce marketplaces and digital channels, while also making sure product listings and other digital assets are automatically updated.
“Conversion is the biggest commercial opportunity for brands in the digital landscape, and content optimization drives category leading conversion,” said David Wright, Pattern’s co-founder and chief executive.
“Amplifi.io’s technology gives our brands the ability to quickly optimize their product listings and keep pace with a rapidly evolving digital landscape,” Wright said. “With their capabilities folded into our eCommerce acceleration platform, it’s a winning combination for brands that want to optimize their spend and gain an ever-increasing digital share.”
Hundreds of brands — Roland, Toshiba, Targus, KÜHL and Skullcandy among them — employ Amplifi.io to manage their digital assets and product information throughout an array of global marketplaces and digital channels.
“We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world,” said Amplifi.io Founder and CEO Kenneth Garff.
“It’s never been more important that brands have access to powerful tools to capture their fair share of the exploding $6 trillion global eCommerce market. We’re excited to add our technology and skills to serving the incredible brands that leverage Pattern’s ecommerce acceleration platform. Together we will be an unparalleled force to drive brand growth,” Garff added.
Founded in 2013, Pattern employees 1,100 workers in 22 locations around the world, helping brands achieve faster growth on marketplaces that include Amazon, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre.
Wednesday (Feb. 2) saw another eCommerce-related acquisition with FinTech firm Northmill purchasing the technology company Moreflo to give merchants the ability to give their customers the same shopping experience online and in-store.
Based in Stockholm, Moreflo is an electronic funds transfer at point of sale company (EFTPOS) serving more than 2,500 merchants and 400,000 end users in Scandinavia.