Apple Pay Debuts In Italy

Will Apple Pay Pay Off in the Land Down Under?

Apple Pay has officially launched in Italy, with the company partnering with a handful of banks and popular retailers.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    According to iLounge, the wireless payment system currently supports Visa and Mastercard credit and debit cards issued by Carrefour and UniCredit backs, as well as Boon prepaid cards.

    And TechCrunch reports other financial institutions in Italy are expected to add Apple Pay support, including N26, American Express, CartaBCC, ExpendiaSmart, Fineco, Hype, Mediolanum and Widiba.

    This is positive news for N26 customers — even those who don’t live in Italy. It’s speculated that the bank will soon support Apple Pay in France and other European countries where Apple Pay is operating.

    Apple seems to be accelerating international rollout for Apple Pay, with Italy becoming the 15th country to support the service. The company recently added a German translation of its Apple Pay guide to its website, but negotiations in that country are not going well, with banks pushing back against the fees Apple demands from them when customers use the service.