Apple Pay

Apple Pay Offers Promotion On Adidas

Apple is giving customers 15 percent off purchases made in the Adidas iOS app when users buy the merchandise with Apple Pay.

According to news from Cult of Mac, the promotion runs through June 28. The Adidas app can be downloaded, free of charge, from the App Store.

The company continues to find ways to attract users to the service. In May, Apple ran a promotion offering customers free grocery delivery with Instacart when they made purchases via the digital payment service. Apple also announced at the time that Apple Pay was made available at Trader Joe’sGiant FoodSmart & FinalSuperValuFood Lion and Winn-Dixie.

In addition, the company tested out an “Order Ahead” feature at Napa Valley’s BottleRock music festival. Users were able to open the festival’s app, select the closest concession stand, choose their drinks, then use Apple Pay with either their face or fingerprint and pick up the beverages at a dedicated window without the hassle of waiting in line.

Earlier this week, it was reported that the service was launching in Poland. And last month, Apple CEO Tim Cook revealed that Apple Pay would be making its debut in Norway, Poland and the Ukraine in the next several months. Cook said Apple Pay exhibited good growth during the first three months of the year, with active users more than doubling year over year. Additionally, the CEO said total transactions tripled on a year-over-year basis.

“We believe the availability of Apple Pay at major transit systems has been a key driver of adoption among commuters, and in March, we launched Express Transit with Apple Pay in Beijing and Shanghai — the second- and third-largest transit systems in the world,” Cook said at the time.

A report at the beginning of the year said that Apple Pay currently has an estimated active user base of more than 127 million people.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.