Apple is rolling out a new promotion for Apple Pay this week, offering customers free grocery delivery with Instacart when they make purchases via the digital payment service.
According to 9to5Mac, citing an email of the weekly Apple Pay promotion, customers get free delivery with Instacart through May 23 on orders that are for $35 or more. The service, which gives customers same-day delivery of groceries, works with Whole Foods, Publix, Wegmans, Costco, Safeway and other retailers. In February, 9to5Mac reported a similar Apple Pay promotion. In addition to alerting Apple Pay customers to the free delivery, it noted that Apple Pay is now supported by Trader Joe’s, Giant, Smart & Final, SuperValu, Food Lion and Winn Dixie.
The promotion comes at a time when Apple is growing the services arm of its business and pulling out all the stops to get people to use its digital payment service. In addition to deals and discounts, it’s also expanding into other parts of the world.
During a conference call earlier this month to discuss fiscal second-quarter results with Wall Street, Apple CEO Tim Cook confirmed Apple Pay will make its debut in Norway, Poland, and the Ukraine in the next several months. Cook said Apple Pay exhibited good growth during the first three months of the year, with active users more than doubling year over year. Additionally, the CEO said total transactions tripled on a year-over-year basis.
Cook recently said, “We believe the availability of Apple Pay at major transit systems has been a key driver of adoption among commuters, and in March, we launched Express Transit with Apple Pay in Beijing and Shanghai — the second- and third-largest transit systems in the world.”
For its fiscal second-quarter, Apple reported record services revenue of $9.2 billion, a 31 percent growth rate year over year and a handy beat on analysts’ $8.3 billion forecast. Cook noted all of the services’ component parts — the App Store, Apple Music, iCloud storage and Apple Pay — posted record results in sales and growth of at least 25 percent year over year, though they didn’t go into specific numbers.
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