Apple iPhone X Is Officially For Sale (And A Little Sold Out)

Apple iPhone X orders were officially open for business this morning, starting at 3:01a.m. EST — and the early results indicate that Apple may, in fact, have another hit on its hands. Wait times in the U.S. rapidly stretched past five weeks shipping time for online pre-orders, though the phones will appear on store shelves as of November 3rd.

Apple has confirmed that it will have stock of iPhone X in all of its retail locations — but that supplies will be somewhat limited.

That situation seems to be repeating at points along the globe. Hong Kong ran out less than half an hour after purchases began the mid-afternoon. French customers are also reporting wait times of three or four weeks, as is most of Europe. In Japan, Australia and China, shipping times extended to as much as five or six weeks.

A wait for a big redesign is not unheard of for Apple — there is a reason sleeping outside of an Apple store was something of a point of pride for fanboys and girls. The iPhone 6 and iPhone 6 Plus launch in 2014 generated shipments waits times of three to four weeks in the hours after becoming available to pre-order.

Apple is, at this point, expected to take weeks or even months to rebalance its supply against the demand for the newest wave of iPhones. The iPhone 8 and iPhone 8 Plus’ easy availability may indicate consumers were waiting for the iPhone X and its OLED screen with slimmer bezels and facial recognition scanner for unlocking the phone in lieu of a fingerprint.

Plus, there are those talking poop emojis the world has been promised.

Apple has said that iPhone X models will be available in its retail stores on Nov. 3 and encouraged customers to “arrive early” in a press release.

Given that it sold out in 10 minutes online — we would say probably really early is the better advice there.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.