Apple’s Next iPhone Highly Anticipated


A new survey has found that consumers are excited about upgrading to the new iPhone.

As Apple is expected to launch three new iPhones in early September, research and investment firm Loup Ventures surveyed 530 consumers and found that 48 percent said they were interested in upgrading, compared to 25 percent the previous year.

“A lot of people have heard that the new iPhones are expected to have bigger screens, and that excites people,” says Gene Munster, an investor and analyst with Loup, according to USA Today. “So there’s a greater interest in upgrading than usual.”

Munster added that the average consumer waits three and a half years to upgrade, an increase from the prior average of two years. That means that many Apple customers will be upgrading from the 6S model, which was introduced in 2015 and is rumored to be retiring after this next release.

The three phones expected to launch next month include a top-of-the line model with a 6.5-inch screen, while a slightly smaller model, also with an OLED edge-to-edge screen, will be 6.1 inches. The last model will have the same 5.8-inch screen as the X, along with the latest upgrades.

New data last month showed that more customers are choosing iPhones over Samsung devices this year, with iPhones accounting for 36 percent of total U.S. smartphone activations during the second quarter of 2018. The new numbers are an improvement over last year, when iPhone activations accounted for just over 30 percent of total activations.

“Apple improved in part at Samsung’s expense, whose share of activations declined relative to both last quarter and last year,” said Mike Levin, partner and co-founder of CIRP, according to AppleInsider. “In a quarter without any significant phone launches, Samsung had market share only equal to Apple’s. A year ago, Samsung had a considerably greater share of sales.”


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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The September 2019 Mobile Order-Ahead Tracker, serves as a monthly framework for the space. It provides coverage of the most recent news and trends as well as a provider directory that highlights key players across the mobile order-ahead ecosystem.



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