Cooking Site Food52 Debuts New eCommerce Shop

New York-based crowdsourced cooking project Food52 launched a new online store on August 6, TechCrunch reported. Called Provisions, the site allows Food52 customers to browse products in themed collections.

TechCrunch said the company's approach seeks to combine content and commerce in a bid to attract customers.

For more information on the startup, read the full report here.

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