Social Commerce

Social Commerce
TikTok Dives Deeper Into Corporate Marketing
June 25, 2020

TikTok for business? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...

Social Commerce
Instagram Shopping Platform Will Open To More Businesses
June 23, 2020

Instagram has taken what could be a big step toward expanding access to its shopping platform at a time when rivals of the Facebook subsidiary are moving broaden and diversify their own revenue streams. Get the Full Story Complete the form to unlock this article...

Social Commerce
Forget Twitter And Instagram, Big Brands Are Moving To TikTok
June 20, 2020

We’ve all heard the phrase “sing for your supper” — an allusion to days of yore where minstrels traveled the land. The best way for them to get the local nobleman to offer up a meal and a place to stay for the night was to butter...

Social Commerce
Pinterest Users Can Now Shop With Their Cameras
June 01, 2020

Pinterest has found what they say is a better way to shop via its website: with a camera. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Instagram Adds New Ways For Users To Boost Income
May 27, 2020

Instagram has introduced new ways for creators to make money. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...

Social Commerce
How NextDoor Found An Actual Purpose
May 15, 2020

A year ago, startup NextDoor’s status as a unicorn (a new firm with a valuation over $1 billion) was something of a mystery to outside observers. Founded in 2008, NextDoor has long described itself as “the largest social network for neighborhoods, enabling local conversations in order to...

Social Commerce
Quaranstreaming And The Future Of Social Commerce
March 23, 2020

A good slogan is hard to write, as it needs to be brief, memorable (for good reason) and continuously evocative no matter how often it is used. That is why there are so few additions to the list of all-time classics like “Just Do It,”...

Social Commerce
Report Shows Businesses Can Easily Pay To Manipulate Social Media
December 06, 2019

A new report by researchers from the NATO Strategic Communications Center of Excellence showed it is fairly easy to purchase likes and followers on social media for posts, which troubles some experts who say that companies aren’t doing enough to tamp down on this type...

Social Commerce
The Lucrative Advertising Life Of Instafamous Kids
October 19, 2019

On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a star, young Ms. Luyendyk was born with the most reliable indicator of bonafide celebrity status as of 2019: a little...