Amazon Innovations

Amazon Innovations
Amazon Beta Launches Generative AI Shopping Assistant Rufus
February 01, 2024

Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Dubbed “Rufus,” the assistant is now available to a small subset of customers using the Amazon mobile app and will be rolled out to more customers in the U.S. in the coming weeks, the...

Amazon Innovations
Amazon Unveils Alexa Features to Help Seniors, Caregivers
May 11, 2022

Amazon has unveiled two features for the Alexa Together function on its Alexa devices designed to help older people and their caregivers. In an announcement posted on its website Wednesday (May 11), Amazon said its new Circle of Support feature would let aging people use...

Amazon Innovations
Cashierless Tech, Starbucks Deal Put Amazon in QSR Business
November 18, 2021

The rumors are true: Amazon is making moves into the quick-service restaurant (QSR) space, partnering with Starbucks to bring its “Just Walk Out” frictionless checkout technology into the latter’s stores. The coffeehouse chain announced on Thursday (Nov. 18) that it has launched a new concept...

Amazon Innovations
London Opens First Market Outside of US To Use Amazon’s Cashierless Tech
November 16, 2021

London is opening the first market outside of the U.S. to use Amazon’s white-labeled Just Walk Out technology, Bloomberg reported Monday (Nov. 15), citing sources who said that Amazon Sainsbury’s is expected to open to the public Nov. 29. Sainsbury’s is calling the new offering...

Amazon Innovations
Amazon One Palm Scanning Tech Moves Into Entertainment With AXS Collab
September 14, 2021

Amazon is taking its palm scanning technology, Amazon One, out of the retail aisles and into entertainment venues through a partnership with ticketing solutions firm AXS. The collaboration brings the “first-ever palm-based ticketing platform” to live entertainment events, including at the Red Rocks Amphitheatre in...

Amazon Innovations
Amazon to Pilot ‘Just Walk Out’ Tech at Whole Foods Locations
September 08, 2021

Amazon’s Just Walk Out technology will be trialed at Whole Foods locations in Washington, D.C.’s Glover Park neighborhood and Sherman Oaks, California, giving shoppers the option of skipping the checkout line, according to a blog post on Wednesday (Sept. 8). “We launched the technology first...

Amazon Innovations
Amazon Mulls Alexa Wearables For Children
July 14, 2021

Amazon is looking into developing Alexa-powered wearable GPS-equipped devices for children aged 4-12, Bloomberg reported on Wednesday (July 14). The new wearable, which is code-named Seeker, could be a wristband, keychain or clip, Bloomberg reported, citing documents it reviewed. The voice-activated wearable would also offer access...

Amazon Innovations
Vodafone, Amazon To Bring Speedy 5G ‘Edge Computing’ Services To UK Businesses
June 16, 2021

Vodafone and Amazon Web Services are partnering to bring so-called “edge computing” to business customers in the U.K. Edge computing quickly analyzes bulk data — collected from, say, the factory floor, oil pumping rig or office building —before moving it out to servers in the...

Amazon Innovations
Amazon, Tile Team Up To Compete With Apple AirTags
May 07, 2021

Amazon has announced new partnerships in hopes of enhancing its connected devices to compete with products such as Apple AirTags. The company said Friday it had formed partnerships with Tile, which makes trackers for lost items, and the smart lock maker Level in hopes of...