Consumer Insights

Consumer Insights
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024

Everyone likes a customized gift, right?  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to...

Consumer Insights
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
Consumers’ Retail Inflation Expectations Are Beginning to Ease
February 16, 2024

As consumers look ahead to the rest of the year, many are not as concerned about retail inflation as they once were. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Consumer Insights
Consumers Increasingly Trade Down to Less Expensive Retailers
February 14, 2024

While many of consumers’ cost-conscious behaviors in response to inflation are easing slightly, retail shoppers are increasingly switching to lower-cost stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Consumer Insights
Private-Label Card Pressures May Signal Spending Pullback
January 30, 2024

Where there’s smoke, there’s fire, goes the old aphorism. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Consumer Insights
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are more interested in receiving personalized offers without monetary incentives. This evidence is contrary to the fact that Gen Z, as...

Consumer Insights
Tipping Costs Drive Nearly 30% of Consumers to Reduce Hotel Spending
January 18, 2024

Rising prices are affecting American households, leading to reduced consumer spending. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Consumer Insights
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024

Gen Z – don’t forget about them.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree...

Consumer Insights
Millennials Value Personalized Offers the Most
January 16, 2024

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t enjoy a digital experience as much as Gen Z consumers, who are considered the first fully-digital natives, millennials value receiving...