American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness on audiences. Get the Full Story Complete...
U.S. consumer spending saw its largest increase in more than eight years in September, buoyed by the replacement of flood-damaged vehicles in Texas and Florida, according to a Monday (Oct. 30) Reuters report. Get the Full Story Complete the form to unlock this article and...
The Nobel Prize in Economics was awarded on Monday to economist Richard Thaler, whose research has centered on how markets are shaped by human nature and behaviors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Retailers trying to bridge the growing gap between the shopping trends of Baby Boomers, Generation Z and every demographic in between may think they have the different generations figured out, but in some cases, operating on assumptions can lead to missed sales. While some well-worn...
Americans are a very intelligent people — just ask them. A study by YouGov revealed news that 55 percent of Americans think they are smarter than the average American. A little over a third of all Americans think of themselves as of average intelligence, and only...
It can be argued that direct-to-consumer aspect of retail has lowered the entry barrier and served as a catalyst for startups. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
Crowds draw crowds, and for retailers, drawing a crowd means drawing dollars. In an interview with PYMNTS’ Karen Webster, Shelley Schlueter, who heads Nokia’s analytics marketing ops, delves into how Nokia’s Cognitive Analytics for Crowd Insight can offer companies real-time knowledge about who wants what...
If millennials have commitment issues at work, it’s not because they don’t value company loyalty. In fact, it’s possible they value it more than the companies themselves. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Millennials are saving to have financial freedom at a faster rate than Gen Xers and baby boomers, who are more focused on saving to exit the workforce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
