Consumer Insights

Consumer Insights
Bridge Millennials And The Threat To Physical Retail
May 14, 2018

Sometimes it pays to follow the scent. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree...

Consumer Insights
Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
March 12, 2018

Good news for physical retailers: A new survey from Cowen Equity Research finds Gen Z and millennial consumers shop more at physical stores than the rest of the population. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Consumer Insights
The Amazon Effect On Consumers And Grocery Shopping
March 12, 2018

If you’re like most Americans, you or someone in your household made a run to the grocery store on Saturday to get food for the week. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Consumer Insights
Despite Equifax Breach, People Don’t Check Their Credit Scores
February 27, 2018

Despite a massive data breach at credit scoring company Equifax last year, a new survey reveals adults in the U.S. haven’t been checking their credit scores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Boomers vs. Millennials
Boomers Join Millennials In Embracing Rent Versus Buy
November 27, 2017

More baby boomers are forgoing homeownership and choosing to rent, with many looking for the same type of living environment as their millennial counterparts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Consumer Insights
Amex Advance Uses Data For More Targeted Ads, Experiences
November 08, 2017

American Express announced news on Tuesday (Nov. 7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness on audiences. Get the Full Story Complete...

Consumer Insights
Consumers’ Spending Blows Past September Estimates
October 31, 2017

U.S. consumer spending saw its largest increase in more than eight years in September, buoyed by the replacement of flood-damaged vehicles in Texas and Florida, according to a Monday (Oct. 30) Reuters report. Get the Full Story Complete the form to unlock this article and...

Consumer Insights
Richard Thaler Gets The ‘Nudge’ For Nobel Prize In Economics
October 09, 2017

The Nobel Prize in Economics was awarded on Monday to economist Richard Thaler, whose research has centered on how markets are shaped by human nature and behaviors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Boomers vs. Millennials
Examining The Generational Differences Between Retail Consumers
August 31, 2017

Retailers trying to bridge the growing gap between the shopping trends of Baby Boomers, Generation Z and every demographic in between may think they have the different generations figured out, but in some cases, operating on assumptions can lead to missed sales. While some well-worn...