Consumer Insights

Consumer Insights
Supplemental Incomes Make Household Finances More Manageable for Millions
April 05, 2023

Americans have a way of overcoming financial adversity, and this is borne out by the rising number of employed consumers taking on side hustles to make ends meet, and then some. It’s also supported by the latest entry in the long-running survey series “New Reality...

Consumer Insights
Brand Loyalty Falters as High Inflation Continues, Study Finds
April 05, 2023

High inflation has made consumers cut back on everything but the necessities, and an unexpected characteristic has hit the chopping block: loyalty. PYMNTS’ data finds that about half of shoppers have made changes to where they shop for pricing relief, and approximately two-thirds of consumers...

Consumer Insights
Grocers’ Most Loyal Shoppers Are Optimistic About Inflation
April 04, 2023

Amid inflation, grocers’ best customers see a light at the end of the tunnel. The Context Rising food prices have threatened shopper loyalty, with consumers looking for ways to stretch their budgets. It makes sense, then, that those who have remained the most loyal are...

Consumer Insights
Automakers Hike Discounts as Interest Rates Chase Buyers Away
April 02, 2023

Automakers are under increased pressure to discount their cars as higher borrowing costs make consumers nervous. As The Financial Times reported Sunday (April 2), data from Cox Automotive shows the average interest rate on a new car or truck loan is at 8.95%, compared to...

Consumer Insights
Grocers Woo Higher-Income Consumers With Premium Prepared Foods
March 31, 2023

With big earners seeking prepared meals at the supermarket, grocers are seizing on the opportunity. By the Numbers Many consumers are looking for quick, convenient meal options at the grocery store, and higher-income shoppers are the ones driving this demand. Findings from PYMNTS’ study “Digital...

Consumer Insights
Paycheck-to-Paycheck Consumers Adjust to Reality of Persistent Inflation
March 27, 2023

The steady share of consumers living paycheck to paycheck despite continued economic headwinds is a testament to their fortitude. Month after month, headlines reaffirm what consumers already know: Inflation on essentials such as food has been straining wallets across income demographics. No one seems safe...

Consumer Insights
Grocers Woo the 42% of US Shoppers Who Prioritize Coupons
March 23, 2023

PYMNTS research finds coupons are highly important to many shoppers, and grocers are taking note. The Context Certainly, grocers that are able to meet this demand for coupons see the benefits. For instance, grocery giant Kroger shared on an earnings call earlier this month that...

Consumer Insights
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000 that bridges the tail-end of millennials and the oldest among Generation Z, are coming into their own. Bridging tail-end millennials...

Consumer Insights
Grocers Capitalize on Americans’ Love of Curbside Delivery
March 15, 2023

Curbside pickup is popular with U.S. consumers, and grocers are seizing on the sales opportunity. The Context United States grocers are doing everything in their power to expand curbside availability. For instance, at the end of last year, Ahold Delhaize subsidiary Food Lion, which has more...