Consumer Insights

Consumer Insights
The Retail Politics Of Trump And Airbnb
June 01, 2016

Politics and retail usually mix like oil and water. Look no further than the situation Target seems to have embroiled itself in by making a simple announcement on its in-store bathroom policy. Such a vitriolic reaction to an innocuous issue might make a casual observer...

Consumer Insights
Retailers Struggle To Win Shoppers Away From Amazon
May 27, 2016

Conventional wisdom about online shopping says that the average consumer would rather test a product out in store before pulling the trigger and ordering it online. It hasn’t been a very good year for conventional wisdom, though, and a recent Internet Retailer survey just poked...

Consumer Insights
Are Americans Carrying Way Too Much Debt Again?
May 26, 2016

It looks like Americans will soon be partying like it is 2008 — when it comes to borrowing anyway. According to Wall Street Journal reports, American households will soon carry as much debt, on average, as they did at the peak of borrowing before the...

Consumer Insights
Why Playing Contextual Commerce Catch-Up Pays Off
May 25, 2016

Andy Warhol predicted that, “in the future, everyone will be world-famous for 15 minutes.” However, livestreaming video has blown that time frame out of the water. Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment,...

Consumer Insights
How The Online Marketplace Is Setting Retail’s Rules
May 17, 2016

The online marketplace is such a ubiquitous part of modern retail that it rarely warrants a detailed look into how the format effects sales. Hundreds, if not thousands, of items from differing and often competing brands displayed side by side might even seem like the natural translation of...

Consumer Insights
NY Fed Survey Shows Consumer Uncertainty Rising
May 10, 2016

The U.S. consumer may not fear inflation — at least, not yet — but there is a sense of unease as to where prices may be headed. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Consumer Spend Trends: Mother’s Day Vs. Father’s Day
May 06, 2016

Just like asking parents to pick their favorite child, what son or daughter can choose between their doting mothers and supportive fathers? Well, when it comes to spending on each parent come Mother’s Day and Father’s Day, it seems like there’s a clear preference there...

Consumer Insights
Costco Tops Consumer Experience Study
May 03, 2016

Providing top-notch user experiences online and on mobile isn’t limited to retail categories. Sure, an Apple or a Microsoft that misses the mark with smooth site design and performance might have more egg on its face than others, but by and large consumers expect the...

Consumer Insights
Macy’s Bumps Kohl’s As Department Store Of The Year
April 21, 2016

One of the biggest stories of the holiday season was the hit that legacy department stores took when warm winter weather and continued consumer moves toward online retailers disrupted everything from revenue streams to inventory management. However, it would seem that consumer opinions on some...