Consumer Insights

Consumer Insights
Clothing Tops eCommerce Spend List
April 04, 2016

There’s no question that online shopping hasn’t managed to penetrate every retail segment in America. For example, it’s still mostly easier to buy a car or a house in person. However, other categories that might have once been considered insulated from the spread of eCommerce...

Consumer Insights
Consumer Spending Fuels GDP Growth
March 28, 2016

The United States economy managed to eke out a gain that was faster than estimated in preliminary results, with the consumer, yet again, acting as a prime growth engine, buffering the nation from continued global macro-weakness. Get the Full Story Complete the form to unlock...

Consumer Insights
As US Companies Automate, Consumers Go Elsewhere
March 24, 2016

When luddites complained a decade ago about having to go through automated touchtone phone systems, people laughed. Now that automation is becoming a very real possibility in retail, consumers aren’t laughing anymore. Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
Consumer Sentiment Dips To Five-Month Low
March 21, 2016

For the month of March, consumer confidence slipped a bit, on the heels of what The Wall Street Journal reported were lingering concerns tied to rising gasoline prices. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Consumer Insights
Skinny Jeans: The Fashion Trend That Won’t Die
March 18, 2016

When stereotypes collide, everyone usually ends up wrong. Take millennial shoppers and fashion trends, for instance. The former can’t make up their minds about brands their loyal to or even what price they’re willing to pay, and the latter change faster than the seasons they...

Consumer Insights
What Will Drunk Shoppers Buy On St. Patrick’s Day?
March 15, 2016

St. Patrick’s Day — the one day a year everyone pretends like they don’t really drink that much all year long. Naturally, where there’s alcohol, there’s bound to be bad decisions, and while friends should already know not to let friends drive drunk, much fewer know...

Consumer Insights
How Many Dedicated Content Channels Do Millennials Need?
March 09, 2016

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits,...

Consumer Insights
Milk And Cereal Too Burdensome For 40% Of Millennials
March 02, 2016

As part of a wholesome and nutritious breakfast, cereal was a cornerstone of the food pyramid throughout the 20th century. Baby Boomers practically grew up on the stuff — and the games on the side of the boxes — but, true to form, their millennial counterparts have...

Consumer Insights
Recession Fears Call For Weaker, But Longer Storm
March 02, 2016

The prospect of a U.S. recession is never a pleasant one, but there are some indications, according to Bloomberg, that though it may be lengthy, when and if it comes, it may not be deep. Get the Full Story Complete the form to unlock this article and...