Beacons are often touted as the next evolution of retail marketing for in-store merchants, but there’s been a conspicuous lack of observable progress among mainstream brands, as well as a troubling lack of supporting interest from shoppers. For an industry that’s become adjusted to fast-moving...
Companies have had the better part of six decades to get to know their Baby Boomer employees and give them what they need to stay happy, healthy and, most importantly, as productive as possible. But how are those same businesses doing with millennials? Get the...
Hotels are in the business of giving consumers what they want. However, as one generation of consumers is replaced by another, it stands to reason that a new set of travel and lodging preferences comes to the forefront as well. Now that millennials are quickly...
Retailers have always had the months of November and December to rely on when sales ever looked less than ideal, but new reports from the U.K. suggest that even though sales might be up as Christmas draws nearer, there are disconcerting signs just over the...
Who holds the power in the relationship between retailers and consumers? With fewer purchasing options, the answer might very well be the latter, but the combination of a panicked holiday shopping season and more online and offline deals that the average customer can research, some...
While the Wild West didn’t have anything like Amazon’s upcoming drone delivery program, the crisscrossing network of trains served as a primary means of transportation for both passengers and valuable cargo throughout the 1880s. However, strings of boxcars packed with goods and supplies traversing the...
On the surface, beacons appear to give consumers everything they want — targeted, personalized deals and product recommendations based on context that makes sense. However, the dearth of public support for beacon networks proves that something is being lost in translation when the concept of...
After nearly a decade of waiting (or three for diehards that don’t count the prequels), fans are flocking to theaters to watch a new Star Wars movie. With millions of tickets sold months in advance for “The Force Awakens’” opening weekend, it’s a fair bet...
If one listened closely enough, right behind the marketing hype surrounding deals on Black Friday and Cyber Monday discounts was chatter that the vast number of online shopping options have made those once-official retail holidays obsolete. Now, new data is proving the latter right. Get...
