Consumer Insights

Consumer Insights
Can Millennial Influencers Save Hoverboards From Crashing And Burning?
December 16, 2015

To the casual observer, it would seem like hoverboards’ moment in the sun is finally starting to end. When the gadgets burst onto the scene in the summer, it seemed like nothing could stop the six to 12 miles per hour of momentum the little...

Consumer Insights
For Some Retailers, Green Monday Deals Beat Out Black Friday Prices
December 15, 2015

When consumers grumble about “Christmas creep,” they’re usually referring to how the once-contained holiday shopping season has started to sneak its way earlier and earlier into November — and, sometimes, even October. However annoying a premature commercial or radio jingle may be for the shoppers,...

Consumer Insights
Dynamic Pricing Becomes The Rule, Not The Exception
December 15, 2015

There’s no denying that in terms of cutting-edge innovations, online retailers are usually quicker on the uptake than their in-store counterparts. However, while eCommerce-centric businesses may have pulled ahead on fronts like omnichannel and dynamic pricing, more and more brick-and-mortar merchants are stealing pages from...

Retail Sales Show Potential Despite Weak Black Friday
December 14, 2015

When Black Friday still was the unchallenged official start to the holiday shopping season, retailers only had to worry about performing on that day to ensure strong sales for the entire quarter. Now, however, those anxieties are spread across weeks and even months of shopping....

Consumer Insights
Are Beacons Approaching The Breaking Point?
December 14, 2015

It’s rarely the first adopters that get credit when a new technology or service hits it big but rather the startups and entrepreneurs at the helm of the movement when it hits critical mass that become the face of the future. That can be disheartening...

Consumer Insights
Black Friday Part II: Green Monday’s Deals
December 14, 2015

Every family has that one member who waits until the absolute last second to get their holiday shopping done, and while a decade ago there weren’t many opportunities for deals after Black Friday and Cyber Monday passed by, the diffusion of online deals in 2015...

Consumer Insights
Window Decorating Tips From Ghosts Of Retail Past
December 11, 2015

What’s the value of a retro car? Unless you’re a skilled mechanic with an in-depth knowledge on the evolution of engine design, odds are the sight of a sleek and old-fashioned vehicle wheeling around the streets is enough to put a smile on the average...

Consumer Insights
Cards Against Humanity Sells Zilch For $71K
December 04, 2015

Every brand tries to convey a certain personality or persona to its consumers, and the biggest and best have decades of experience instilling in shoppers positive and heartwarming feelings at the drop of a hat. Just look at Coca-Cola’s feel-good polar bear-centric marketing around the...

Consumer Insights
Oculus Rift Dev Kits Selling Out At $1,200
December 04, 2015

Pundits across the retail industry are just waiting for virtual reality to hit it big with brands and shoppers alike, but experts watching the used resale markets have already noticed a groundswell of unexpected interest in one company’s headsets. Get the Full Story Complete the form...