Credit Unions

Credit Unions
Credit Unions Must Digitalize Products, Services and Support To Re-engage Existing Members
November 09, 2021

Coming out of the pandemic, consumers are looking for a lot of digital-first experiences. When it comes to financial services, many are moving to FinTechs and downloading new apps that offer innovative digital solutions that often save time and money. This embrace of FinTechs also...

Credit Unions
PSCU’s Recovery Arm Rebrands as TriVerity for Full-Service Collections
November 02, 2021

The recovery arm of PSCU, CU Recovery, is now being renamed TriVerity and will serve as a full-service collections agency, according to a press release emailed to PYMNTS. TriVerity is a name that “embodies the mission and core values of the organization.” The new name...

Credit Unions
Deep Dive: How Loyalty Programs Can Improve CUs’ Member Retention
November 01, 2021

Consumers may find the diversity of today’s banking options overwhelming, as the digital shift means that choice is no longer limited by proximity. Digital-first FinTechs, for example, have no physical presence at all and can attract customers from around the globe. Financial institutions (FIs) typically lose 15 percent...

Credit Unions
The ‘Omnichannel Credit Union’ is Not Only a Thing, But It’s Working Too
November 01, 2021

Given that most members interact with their credit union (CU) about 100 times a month, innovation in payments solutions is the single biggest product or service offer that CUs can use to prevent member defections, Brian Scott, senior vice president and chief growth officer at...

Credit Unions
VyStar Credit Union on Deploying Rewards Programs To Drive Member Loyalty
October 29, 2021

The past 19 months have been a game-changer for the financial industry, with social distancing and stay-at-home orders driving unprecedented numbers of consumers to bank digitally. Sixty-four percent of Americans used some form of digital banking this year, with 80% preferring it to visiting a brick-and-mortar establishment. More financial institutions (FIs)...

Credit Unions
Credit Unions Use Cash Back Rewards, Early Direct Deposit to Reward Member Loyalty
October 28, 2021

Credit unions (CUs) are well-known for their customer service, but they are often overlooked in favor of the flashier digital services provided by traditional banks and FinTechs. For example, a recent study found that 40% of financial institution (FI) customers are likely to leave their...

Credit Unions
Touchless Payments: Ease, Convenience and Safety Drive Accelerated Adoption
October 21, 2021

Denise Stevens, SVP, chief product and digital officer for PSCU, explores how 2021 has transformed payments—specifically, the rise of contactless payments. “Data indicates that demand for contactless is at an all-time high, with nearly half of millennial and Generation Z consumers making contactless cards their...

Credit Unions
CUSO HigherGrowth to Enable Cannabis Business Banking Services
October 13, 2021

California’s North Bay Credit Union has collaborated with Austin Capital Trust Company and Silicon Valley FinTech MRBD to form the credit union service organization (CUSO) HigherGrowth, the Credit Union Times reported. The new CUSO, in development for more than two years, will enable credit unions...

Credit Unions
BluCurrent Credit Joins PSCU for Card Processing, Digital Banking
October 13, 2021

BluCurrent Credit is partnering with the credit union service organization (CUSO) PSCU for debit and credit card processing, support services, and digital and mobile banking solutions from PSCU’s subsidiary, Lumin Digital. “BluCurrent and PSCU share a commitment to service excellence, making this new partnership an...