The pandemic interjected a lot of uncertainty into the world of loyalty and rewards offerings in the last year as consumers’ shopping habits realigned and contracted to meet the rarified needs of the moment. Travel offerings and frequent flyer miles, long a mainstay of loyalty...
Rewards points and programs may spur customers to make purchases, but do they inspire loyalty that lives on after the transaction is made? It was the main question put to a panel of payments and customer-facing professionals who told Karen Webster that the “old” ways...
Like so many things that are viewed through a pre-COVID vs. post-COVID lens, the current process of incentivizing loyal customers and rewarding employees has been through a year of reinvention and adaptation. As much as the pandemic has eliminated the days when companies took the...
Chase Bank and Mastercard have partnered with Air Canada to introduce the airline’s Aeroplan credit card in the U.S. “Chase’s many strengths, including digital innovation, customer service excellence, and a world-class brand, will help us deliver a best-in-class product for U.S.-based Aeroplan members,” Mark Nasr,...
Commerce should be rewarding. In fact, it had better be. PYMNTS November 2020 Cardholder Loyalty Engagement Report, a Novae collaboration, is a special “How Rewards Programs Give FIs A Top-Of-Wallet Advantage” edition, delving into the many ways that loyalty and rewards programs can attract and...
Lettuce-wrap your mind around this: “There are 31.6 million consumers in the United States — 15.7 percent of the total — who are dining in restaurants less and ordering food online more often now than they did before the pandemic began. An astounding 82 percent...
Loyalty and rewards programs have long been a common way for banks to persuade consumers to sign up for and use their credit and debit cards, but a surprisingly few number of cardholders say they are offered the types of rewards programs they really want....
There are about 328 million people in the U.S., so it might come as a surprise that these same people belong to 3.8 billion loyalty programs, an average of 14.8 per person. And it probably won’t come as a surprise that they only actively use...
The pandemic has changed all kinds of things about consumers. They’re more concerned for protecting their health, they’re working remotely, they’ve relocated most of their commerce lives online and on mobile — the list goes on and on. But perhaps the most interesting shift, Upgrade...