Social Commerce

Social Commerce
Startup Clubmarket Builds Way To Sponsor Clubhouse Sessions
March 18, 2021

Startup Clubmarket has devised a method to monetize social audio meetings on the Clubhouse social media platform, Venture Beat reported, pointing out that Clubmarket is an “independent startup.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Social Commerce
YouTube Takes On TikTok In US With Short-Form Videos 
March 18, 2021

YouTube launched its short-form video experience on Thursday (March 18) in beta for select users in the U.S. after a successful initial rollout in India last month, according to a blog post by Todd Sherman, the product lead for YouTube Shorts. Get the Full Story Complete...

Social Commerce
Snap Ecosystem Builds For The New Digital Local Economy
March 18, 2021

Snap Inc.’s ecosystem play has come into sharper and sharper focus as Q1 2021 has worn along. As PYMNTS reported last week, from a new partnership that will allow musicians to license their music on Snap directly, to a partnership with the NBA, to rolling...

Social Commerce
TikTok Contemplates Adding Group Chat Feature
March 17, 2021

TikTok, the popular short-video sharing app used by more than a billion people, is considering the addition of a group chat tool, which would help it better compete with social media rivals, Reuters reported, citing sources. Get the Full Story Complete the form to unlock...

Social Commerce
Pandemic-Native Microbakeries Use Social Media To Attract At-Home Consumers
March 16, 2021

Just two months into the pandemic, in May 2020, Instagram announced Instagram Shop, whereby businesses can sell directly through their Instagram accounts. The feature unveiled just as many businesses were already taking advantage of the platform’s massive user base and highly responsive algorithm to drive...

Social Commerce
Why Livestreaming Has Drawn Regulatory Scrutiny In China
March 16, 2021

China’s market regulator, the State Administration of Market Regulation (SAMR), has been incredibly active of late, with a newfound interest in everything from the conduct of eCommerce platforms to FinTech. Regulators are keyed into the online market, Wei Li, an SAMR official told Xinhua News...

Social Commerce
China Cracks Down On eCommerce Livestreaming Platforms
March 16, 2021

In China, eCommerce livestreaming is a huge revenue generator. As the country increases its regulatory scrutiny of eCommerce companies, such livestreaming has become the latest target. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Social Commerce
Walmart Announces Second Live Shopping Event With TikTok
March 09, 2021

Walmart is ringing in the spring by bringing a new social shopping event to its customers. On Tuesday (March 9), Walmart announced its second livestream shopping event, “Spring Shop-Along: Beauty Edition,” which will take place over Walmart’s TikTok channel on Thursday (March 11) at 9...

Social Commerce
Facebook Tests Instagram Reels Integration In India
March 09, 2021

As part of a new test, Instagram will now give creators in India the chance to share short videos on Facebook. According to Bloomberg, this trial will allow a small number of users in India to share Instagram Reels — brief clips using augmented reality...