PYMNTS Data Lab

Consumer Insights
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of the market is already catching up. “The Gen Z Decoder Ring,” from PYMNTS Intelligence, draws on 25,000+ consumer responses to decode...

Connected Economy
Decoding the Connected Consumer: Personas, Preferences and Payment Strategies
February 21, 2025

The way consumers pay continues to change, and it’s all thanks to the ever-expanding universe of connected devices. A new PYMNTS report, “How People Pay: Consumer Preference for Connected Technology,” uncovers how device ownership is shaping payment behavior and what it means for financial services...

Fraud Prevention
Report: Financial Scams Drive 122% Increase in Fraud Losses by US Banks
November 22, 2024

Transactions have moved more digital, changing the fraud landscape. Financial institutions (FIs) have made real progress in holding off fraudsters attempting to exploit the digital shift. Our multiyear analysis finds that fraud related to more routine digital payments has decreased markedly over the last three...