Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and...
Generally for a retail store, attracting a crowd is good news. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...
Though it is only mid-July, the back-to-school preparations in retail are already underway – and the National Retail Federation (NRF) has released its 2018 predictions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
Fabletics is seeking aggressive growth, with the activewear retailer planning to open 75 new brick-and-mortar stores in the U.S. and other countries. Such an expansion would dramatically increase the retailer’s footprint – and bring its store count to a total of 100 locations. Get the Full...
To attract younger diners, Pizza Hut has a new strategy: The quick-service restaurant (QSR) chain has partnered with the NCAA to seek an audience of 21-year-olds, and has also brought beer delivery into its lineup. The idea is to reach consumers in segments such as...
Vacations are supposed to be fun and relaxing – the dozens of “think pieces” generated in early summer each year about the importance of taking breaks, the tragedy of the decline of the American summer vacation and the importance of travel and leisure to #selfcare...
To help bolster the guest experience, Chick-fil-A is testing out an electronic butler bell dubbed the Kallpod. With the device, customers can call for a staff member who will receive an alert on his or her smartwatch to help them with a question, place a...
Walmart has opened another convenience store, this time launching a Walmart Fuel Station in Plano, Texas. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
As Walmart is refocusing its efforts in the U.S. and around the world, it seems the Japanese market is dropping from a place of prominence. Walmart has been operating in Japan for the last 16 years — a time described as “tumultuous” by the Financial...
