To provide Prime members with additional perks at Whole Foods, Amazon is rolling out an expanded discount program starting on Wednesday (June 27). The benefits, which include 10 percent off sale items and “deep discounts on select popular products” will be available at the company’s brick-and-mortar stores and through Prime Now delivery of Whole Foods groceries, Amazon said in an announcement.
“Since launching Prime savings at Whole Foods Market, we’ve seen excitement and momentum from both Prime members and our supplier partners,” Whole Foods Market President and COO A.C. Gallo said in an announcement. “Our weekly Prime member deals are a hit, and we’re excited that Prime members across the U.S. will now be able to take advantage of these savings in our stores.”
In order to use the discounts, Amazon said Prime members can utilize the Whole Foods Market app and scan a Prime Code at checkout. Alternatively, the eCommerce retailer said members can use their mobile phone number to access the discounts. In addition, members can access the savings through Prime Now delivery in cities such as Boston, Atlanta and Los Angeles.
A year after Amazon bought Whole Foods in a $13.5 billion deal, the big winner of the acquisition so far has turned out to be Amazon Prime members. According to a past report in The Wall Street Journal, Whole Foods stores are giving lots of perks to Prime members, including signs across the store indicating lower prices for Prime members, Amazon pick-up lockers, which can be found at an increasing rate at Whole Foods stores, and expanded deals and discounts for customers who pay for a yearly subscription.
In addition, more of the stores even have Amazon delivery stations outside with online delivery expanding into new markets. Amazon is also hawking its devices at Whole Foods and promotions for Prime adorn the aisles of most stores.
Sixty percent of Whole Foods shoppers are Prime members. Overall, 90 million U.S. consumers are already Amazon Prime members.