It’s been a lackluster earnings season for big consumer brands like Procter & Gamble and Pepsi, as consumer spending habits seem to be tightening. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
The name of the game with any business is to typically maintain current customers while adding new customers to the mix. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
MikMak, the New York–based startup that is trying to make short infomercials (“minimercials”) the future of commerce, is launching a new feature to help retailers monetize their stories on Instagram and Snapchat. Get the Full Story Complete the form to unlock this article and enjoy...
A day in the life of a strategy officer involves a great deal of communication with and listening to the concerns and interests of industry analysts, media and customers (along with a healthy dose of strategizing, of course). Get the Full Story Complete the form...
The more data that’s mined from consumers, the more personalized experiences businesses can provide, which ultimately impacts the bottom line. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
The secret of sales, Olo CEO Noah Glass told PYMNTS in a recent conversation, was first explained to him early in his career by a mentor. The situation, he said, is best pictured as you and the person or merchant you are selling to both...
Mother’s Day is just around the corner, and people are planning what to purchase to celebrate the women in their lives. But just how much money will people be spending on their moms this year? Get the Full Story Complete the form to unlock this...
