Subscription Commerce

Subscription Commerce
Merchants Lean into New Subscription Features to Regain Consumers
October 31, 2023

Most retail subscription products saw subscriber declines in the last year across demographic groups and subscription modalities, causing top providers to redouble efforts to regain customers.  These are some of the conclusions drawn from the report “The Subscription Commerce Readiness Report: The Loyalty Factor,” a...

Subscription Commerce
Universal Music Group Sees Paid Subscriptions Rise as Consumers Tune In
October 27, 2023

Universal Music Group (UMG) is seeing increased revenue from paid subscription platforms amid decreases from free, ad-supported streaming services, suggesting that consumers may increasingly be willing to pay a premium to skip the commercials.  The music giant, whose artists include everyone from Taylor Swift to...

Subscription Commerce
Peloton Faces Declining User Engagement and Challenges Amid Subscriber Concerns
October 19, 2023

Fitness company Peloton is grappling with a decline in engagement, leading to a shrinking user base. The trend has prompted Bank of America to downgrade Peloton’s rating to “underperform” due to concerns about the company’s subscriber results, Bloomberg reported Thursday (Oct. 19). The downgrade led to a 0.2% fall in...

Subscription Commerce
Consumer ‘Inertia’ Boosts Subscription Firms’ Revenues by 200%
October 09, 2023

Set it and forget it has proven to be a massive top line benefit for subscription companies. A recent study by Stanford economists estimated that auto-renewals, customer “inertia” and “inattention” has helped boost the revenues of some subscription companies by a range of 14% to...

Subscription Commerce
Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
October 04, 2023

A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable.  As a result, entire verticals have been refashioned — for example, the...

Subscription Commerce
Report: Disney+ Canadian Subscriber Agreement Reveals Crackdown on Account Sharing
September 27, 2023

The Walt Disney Co. has reportedly begun taking steps to restrict account sharing on its Disney+ streaming platform. The subscriber agreement for the upcoming launch of its ad-supported service tier in Canada provides insight into the company’s approach, Seeking Alpha reported Wednesday (Sept. 27). Disney did not immediately...

Subscription Commerce
Tinder Puts a Price on Love With $499 Membership
September 26, 2023

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for as much as $499 a month.  The app’s parent company, Match Group, which owns a range of popular dating apps and...

Subscription Commerce
How Transparency and High Earners Power a $96-Billion Subscription Industry 
September 26, 2023

In 2022, the subscription eCommerce market was valued at $96.61 billion, according to ReportLinker. As consumers increasingly embrace subscriptions, the sector is projected to be worth $2.4 trillion by 2028.  These projections come as services as diverse as streaming platforms, meal kit deliveries and fitness...

Subscription Commerce
UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
September 25, 2023

Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to $4 due to mounting uncertainty surrounding Peloton’s subscription growth, Seeking Alpha reported Monday (Sept. 25). Data...