Subscription Commerce

Subscription Commerce
Netflix Continues to Cut Offerings, Grows by 6 Million Subscribers 
July 20, 2023

While subscriptions-based services feel the need to overcompensate to get a subscriber, Netflix is doing the opposite. In fact, it continues to give less and less and still manages to pull in subscribers by the millions.    On Wednesday (July 19), Netflix reported an increase...

Subscription Commerce
Report: Outcome-Based Pricing Gains Ground in Tech Market
July 05, 2023

A small but growing number of tech companies are reportedly offering pricing based on outcomes rather than usage. With these outcome-based or value-based pricing models, customers pay a percentage of the increased revenue, cost savings, growth in customer count or other benefit they have received...

Subscription Commerce
Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
June 14, 2023

The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a crucial subscriber group responsible for 79% of total revenue for retail subscription firms. These customers are discerning, expecting feature-rich and...

Subscription Commerce
Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
June 09, 2023

Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in early morning trading, Seeking Alpha reported Friday. Shares of the stock closed Friday night at $8.95, up 67.29% from the previous close....

Subscription Commerce
Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
June 06, 2023

Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer pet subscription boxes, has faced challenges in securing a top position on consumers’ priority lists. The company reported net losses...

Subscription Commerce
Discount Subscriptions Combine Consumers’ Two Favorite Features: Convenience and Savings
May 02, 2023

Subscriptions considered discretionary were among the first to go when consumers began slashing their budgets and their providers have generally struggled since. Although there have been some exceptions to this development, beauty boxes and wine subscriptions have suffered especially, as consumers can no longer afford...

Subscription Commerce
80% of Failed Subscription Payments Not the Customer’s Fault
May 02, 2023

New data shows that top-performing subscription providers recover 22% more revenue on average for each payment recovery method used. As subscription businesses navigate customer retention challenges and increase lifetime value (LTV), understanding the root causes of failed subscription payments is essential. By moving from a...

Subscription Commerce
Reborn MoviePass Will Be Promoted at Walmart
April 25, 2023

After surviving bankruptcy and some run-ins with The U.S. Department of Justice, among other problems, movie theater subscription plan MoviePass is set to return this summer with an improved business model and some new partnerships, reportedly including Walmart. On Monday (April 24), Business Insider reported that “The movie-ticket-subscription service that...

Subscription Commerce
Cost Drives 56% of All Retail Subscription Cancellations
April 18, 2023

Despite economic uncertainty, retail product subscriptions have proven resilient. February 2023 saw an 11% increase in retail product subscribers compared to September 2022, suggesting that the subscription market remains robust. For “Subscription Commerce Readiness Report: Bridging the Gap Between Subscription Conversion and Retention,” a PYMNTS...