Over-the-top (OTT) media services started as an alternative for millennials who didn’t want to (and often couldn’t) pay $150 per month for a bloated cable package full of channels they didn’t want just so they could watch a few shows they cared about. Enter Netflix....
It only takes 127.6 seconds for a consumer to initiate a subscription, so what’s getting in the way of more merchants onboarding more subscribers? The inaugural PYMNTS Subscription Commerce Conversion Index™, a Recurly collaboration, presents more than 2000 data points across 176 subscription commerce merchants...
Subscription services have come a long way. Once reserved for newspapers and magazines, they are now foundational to the rapidly transforming eCommerce market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
