Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By the Numbers For PYMNTS’ study “Tracking the Digital Payments Takeover: Monetizing Social Media Edition,” created in collaboration with Amazon Web Services,...
Twitter’s iconic bird logo could soon fly the coop. Owner Elon Musk said Sunday (July 23) that the social media platform would soon swap the blue bird that’s been its symbol since its inception to an “X.” “If a good enough X logo is posted tonight,...
Threads’ user engagement reportedly continued to decline in the second week since its launch. The average time iOS and Android users spend on the Meta-owned social media app has decreased to four minutes from 19 minutes shortly after launch, The Wall Street Journal (WSJ) reported Friday (July 21),...
TikTok Shop has partnered with buy now, pay later (BNPL) service Atome to offer installment payments in Malaysia. “Today we announce our partnership with Atome, providing our customers easy payment options at checkout,” Jonathan Low, eCommerce lead of strategy and special projects at TikTok Shop, said in a Friday...
Twitter’s owner says the platform has yet to see a positive cash flow. In a Twitter conversation Saturday (July 15), Elon Musk said the company has seen an almost 50% drop in ad revenue that — coupled with its debt load — has left it...
As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. The grocer’s retail media network, Albertsons Media Collective, announced in a recent LinkedIn post that it is partnering with Meta and with mobile ad solutions...
With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends, Snapchat has now joined the fray. The social media platform is working to deepen its connection with creators by enabling...
Is the social media landscape too crowded? The winners of today’s attention economy don’t seem to think so. That’s why Meta, the parent company of social behemoth Facebook, last week (July 5) launched Threads — a Twitter competitor that was built by Meta’s Instagram product...
Snapchat’s plan to woo creators by allowing them to share ad revenue could be paying off. That program, which debuted in April and is known as Snap Star, has several thousand creators in it. And as The Wall Street Journal reported Sunday (July 9), the time users spent...
