(source: en.wikipedia.org)
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present an opportunity for brands to turn creators into brand ambassadors, as is commonly done on...
Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce, cart abandonment — where shoppers select items only to walk away before the purchase — can be especially vexing. As...
To further increase its already substantial share of the retail market, last month Amazon announced its first Big Spring Sale. The sale ran from March 20 to March 25, and although the eCommerce giant likely anticipated it would move a lot of merchandise and boost first-quarter earnings, PYMNTS...
As consumers demand more frictionless experiences from their eCommerce merchants, Rent the Runway is seeing its digital rethink drive higher retention. The company shared in a presentation Wednesday (April 10), alongside its fourth quarter and full year fiscal 2023 financial results, that it saw loyalty rise 10% year...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform...
EBay has launched an artificial intelligence (AI) enhancement that helps fashion consumers “shop the look.” This feature uses consumers’ shopping history to present them with items and outfits that match their style preferences and are available from sellers on the platform, the company said in...
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...
Shopify is calling in reinforcements as eCommerce solution providers aim to equip brands and retailers to hold their own against Amazon. Cognizant, which provides digital solutions, technology consulting and IT services to various industries, is partnering with Shopify and Google to help brands and retailers upgrade their online shops, according to...
Vroom completed the previously announced wind-down of its eCommerce and used vehicle dealership businesses. The company ended transactions through vroom.com, completed previously contracted transactions, sold “substantially all” of its used vehicle inventory and paid off a vehicle floorplan financing facility, Vroom said in a Thursday (April 4) filing with...