(source: en.wikipedia.org)
Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell and McDonald’s are among the brands that have gained engagement on social media through creative marketing strategies, according to the...
X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. “Today, we’re releasing [X Money] to a subset of US Premium+ users to collect feedback and...
In an era of artificial intelligence (AI)-powered shopping, merchants are discovering that one of their most powerful customer relation tools may be hiding in plain sight: the humble checkout page. That conclusion emerges from “The Next-Gen Commerce Playbook: Turning Checkout Into a Compounding Customer Loop,”...
Prime Day is built for scale. Smallbatch Pets is built around the opposite idea: raw and freeze-dried pet food made in small batches from humanely raised meats and organic produce. From June 23 through June 26, the brand born in a San Francisco flat will use...
TikTok Shop has banned artificial intelligence-generated voices, prerecorded audio and static-image content from promotional livestreams and shoppable videos, drawing a hard line between AI as a production tool and AI as a customer-facing salesperson. The rules, published in TikTok Shop’s US Academy, apply to all...
Shopify has resolved a two-hour outage that started Wednesday morning (June 3). The company announced the problem at 9:27 a.m. EDT, saying on its Status page that some merchants and customers were encountering issues with one or more functions, including admins, checkouts, storefronts, Retail POS...
The “Global Digital Shopping Index: The AI-Powered Shopper Has Arrived” shows that retail is moving into a new phase. Consumers are no longer just shopping online or using their phones to check prices. They are using mobile devices across the full shopping journey, from product...
eCommerce acceleration firm Pattern Group announced Tuesday (May 19) the launch of Pattern Intelligence, or “Pi,” an artificial intelligence (AI) engine designed to automate marketplace management for global brands. The announcement was made during the company’s annual Accelerate conference. Pi functions as an autonomous execution...
The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail sales now happen online. The read-across is that price comparisons and payments choice across digital...