Consumer Insights

Consumer Insights
Consumers Are Loyal And, In Some Cases, In Love With Their Food Brands
October 11, 2016

A new study from Foodmix Marketing Communications found consumer love of food brands is pervasive in the U.S. marketplace. Specifically, almost two-thirds (63 percent) of consumers reported loving their favorite branded food product, meaning they had developed an emotional attachment, beyond just liking or being loyal...

Baby Boomers Vs. Millennials: Self-Driving Cars & Airport Experience
October 04, 2016

Self-driving cars are quickly becoming “a thing.” Proof points and whispers range from Apple in talks with Formula One car maker McLaren and auto startup Lit Motors, to the need for pay-per-mile car insurance, to ridesharing company Lyft saying car ownership will simply just disappear. All...

Consumer Insights
Consumer Confidence Up — What About Spending?
September 27, 2016

The economist in all of us can appreciate consumer confidence. If consumers are more confident, especially after the last recession, would they be more willing to spend? That’s the question. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Boomers Vs. Millennials: Holiday Shopping … In September?
September 20, 2016

Don’t wake up Santa or Hanukkah Harry just yet. It’s still technically summer for a few more days, but we already know how shoppers — Baby Boomers and millennials — are going to shop this holiday season. Get the Full Story Complete the form to...

Consumer Insights
What To Make Of Jobs Report
September 06, 2016

The numbers are in, and the latest jobs report missed estimates. As reported, the U.S. economy added 151,000 new positions in August, with estimates having called for 175,000–188,000. The unemployment rate — at least the one closely tracked by most people — stands at 4.9...

Luxury Shoppers Are The Worst
August 29, 2016

The high-end shopper may lack high-end morals. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree...

Consumer Insights
Baby Boomers Slowing Down Spending As They Age
August 22, 2016

Baby Boomers’ percentage of spending appears to be waning, with the JPMorgan Chase Institute finding that growth of everyday spending fell 7.6 percent over the last two years for Americans aged 65 and older. What’s more, day-to-day spending by people 65 and older declined 4.4 percent...

Consumer Insights
Discover Got Top Billing In J.D. Power Customer Satisfaction Survey
August 19, 2016

For credit card companies, customer satisfaction matters — and matters a lot. And when it comes to satisfaction, Discover gets top billing for the third year in a row, according to the J.D. Power 2016 U.S. Credit Card Satisfaction Study. Get the Full Story Complete...

Consumer Insights
The Cargo Short Debate And The Future Of Men’s Fashion
August 08, 2016

In the world of Instagram posts and Twitter updates every five seconds, plenty of people consider themselves fashionistas, regardless of their actual experience in the fashion world. This can lead to some questionable style choices — too many layers, too many frills, too few frills —...