As tariffs continue to shape the cost and availability of goods, American consumers are forming clearer opinions and adjusting their behavior. This report explores how consumers understand tariffs, how they feel about them, and how those perceptions influence both their expectations and their day-to-day purchasing decisions. Together, these trends provide a dynamic and timely view of how consumers are navigating tariff-related pressures in a shifting economic landscape.
This analysis is based on monthly surveys conducted online with a US Census-balanced sample of about 2,000 consumers, ensuring representative distribution across key demographic segments (gender, income, age).