It’s the most valuable treasure in the world of payments and commerce: consumer loyalty. Of course, gaining it requires a sophisticated understanding of retail, marketing and transactional data, but also an old-fashioned ability to make individuals feel special and respected — to demonstrate that you...
In the digital world, loyalty can work as a differentiator, a way to keep consumers amid fierce competition from many merchants. But loyalty also comes at a price, and as airlines enjoy strong demand, one major carrier is upping the cost for its top customers...
Alaska Airlines announced that is partnering with French company SkyLights to pioneer a new virtual reality (VR) headset for its first-class passengers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving steadily toward the peak earning years of their lives — the consumers who have high expectations and are comfortable with everything...
Google may be gearing up to launch a reward system aimed at getting customers to make all their purchases via the Google Play Store. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
As airlines seek income beyond fares, carriers are turning to credit card offers to broaden their revenue streams. In the second quarter, major carriers in the U.S. earned more from loyalty and credit card programs than they did in the same period the prior year, The...
J.Crew has launched its first rewards program in a bid to lure back shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
Flipkart, the Indian eCommerce company being acquired by Walmart, will roll out a second loyalty program later in August. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
More than a decade after it spun off the business, Air Canada wants to buy back its reward program for C$2.25 billion ($1.72 billion). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
