As fashion brands continue to lean into virtual try-on (VTO) to drive sales and reduce order returns, Google has looked to call dibs within the space with the launch of its artificial intelligence (AI)-driven VTO feature. Get the Full Story Complete the form to unlock...
Fast-fashion retailer Shein has expanded its third-party marketplace to include home appliances and smart home products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
Sometimes it is a selective and focused sales strategy instead of broad appeal that may see overwhelming results. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...
Kroger is using artificial intelligence (AI) to drive spending among inflation-concerned shoppers, utilizing consumer data to be more effective with its digital couponing efforts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
Overseas retailers, once focused on expansion in global markets, are showing increasing interest in claiming a stake in the United States, seeking to make their presence known both online and in-store. As reported in June by The Wall Street Journal, global brands such as Mango...
J.Crew once had a chokehold on a cohort of consumers who seemingly loved the preppy vibe along with brands like Abercrombie & Fitch and Hollister Co. Today, the flame as faded out as J.Crew’s product assortment no longer seems to resonate with consumers, reflected in...
Ordering the right color foundation online can be hard, especially when you don’t know your shade to begin with — an issue makeup lovers know all too well. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
LVMH Moët Hennessy Louis Vuitton has forged a partnership with the creators of Fortnite, Epic Games, to launch immersive experiences for customers within the virtual world. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
