Approximately one-third of online sales in the United Kingdom originated from mobile devices, meaning mobile now accounts for a fast-growing share of the UK’s online sales.
In the fourth quarter of 2013, more than 35 percent of all retail sales originated from a smartphone or tablet, Mobile Entertainment reported March 3.
Clothing and fashion retailers reported the highest mobile-commerce penetration at 36 percent of sales.
“With an estimated 12 million tablet devices sold in the UK alone last year, and 70 percent of UK consumers now owning a smartphone, it is not surprising that the penetration of mobile commerce has reached a third of the UK online retail market,” said Tina Spooner, IMRG chief information officer.
“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.
Advertisement: Scroll to Continue
