Mobile Applications

Google Personalizes Search App

Google is giving its mobile app an overhaul Tuesday (Dec. 6), making it easier for users to separate things, whether it’s an upcoming appointment or a news article.

According to a report by TechCrunch, the app overhaul includes two different sections for users to organize their content, one being the Google feed and the other a so-called “upcoming” section. With the upcoming feature, Google serves up information about your day, whether its a doctor appointment, a meeting or an event you have to attend. Google gets the information via Google apps the customer uses. The app overhaul also includes the personal feed with a user’s favorite things, such as sports team, music and news stories, and now serves as the main section on the app. The idea behind it is to make sure important information for a person isn’t buried in other news and content in the app. The more someone uses the app, the more personal it will become over time, Google said, according to the report.

For some time, Google’s app has done a good job of being a tool to get to the larger web, reported TechCrunch, but it hasn’t done as good of a job when it comes to planning a user’s day or helping them check schedules. The redesign is aimed at changing all that, noted the report. In addition to those two updates, Google is also launching a new feature within the feed that lets you select from topics to see more stories and information about it. That update is also launching Tuesday.

While Google is focusing on improving its consumer app, it is also getting into the business market in a larger way. In October, it announced a new effort to increase its presence in the enterprise, rebranding its B2B units as Google Cloud and G Suite.

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